Privacy Policy — Parkside Residence by Bangsar Properties & Homes
Last Updated: 23 September 2025
1. Who We Are
This website (“Parkside Residence” / “we” / “us”) is operated by licensed real estate agents and marketing representatives engaged in the promotion, marketing, and sale of Parkside Residence, Bangsar and other associated properties under bangsarpropertiesandhomes.com.
We act as intermediaries between prospective buyers, tenants, and property developers or owners, assisting in enquiries, bookings, and property transactions. We do not own, manage, or develop the Parkside Residence property.
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with us through this website or related communication channels (such as enquiry forms, email, or WhatsApp).
For any questions about this Privacy Policy or your personal data rights, please contact us through our website Contact Form.
2. Our Commitment
We are committed to protecting your privacy and complying with applicable data protection laws, including:
- Malaysia’s Personal Data Protection Act 2010 (“PDPA”), including its amendments which came into force in 2024–2025.
- Where relevant, the General Data Protection Regulation (“GDPR”) for EU residents.
We follow the principles of lawful, fair, transparent processing; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality; and accountability.
We act as data intermediaries for property marketing purposes and ensure that personal data shared with property developers, owners, or affiliated agencies is handled in accordance with applicable data protection laws.
3. What Data We Collect & Why
We collect different kinds of personal data in order to provide and improve our services, maintain safety, comply with legal obligations, and fulfill business operations. The categories include:
| Source / Interaction | Type of Data Collected | Purpose(s) for Collection / Use |
|---|---|---|
| Website Visits & Analytics | IP addresses, Device/browser type, operating system, General geolocation, Pages visited, time spent, links clicked, referrer pages, Cookies, and log files. | To understand visitor interests, improve website performance, enhance user experience, and maintain security. |
| Contact / Enquiry Forms | Name, Email address, Phone number, Property of interest, Message content. | To respond to your enquiries, provide property details, schedule viewings, and connect you with authorised real estate agents or property developers. |
| Marketing & Communication Preferences | Email or phone number for newsletters or property updates, Preferences & consents, Interaction history with marketing materials. | To send relevant property updates, promotional offers, or invitations to events based on your consent. |
| Third-Party Sharing with Developers or Co-Agents | Basic contact details and enquiry data as voluntarily provided by you. | To coordinate legitimate business purposes such as scheduling viewings or following up on your expressed interest in a property. |
Note: We only collect sensitive personal data (e.g. health, biometric) where strictly necessary (e.g. for safety or regulatory reasons), and always with explicit consent.
4. Legal Basis for Processing
Depending on the situation, we rely on one or more of the following lawful bases:
- Consent – when you give us permission (e.g. for marketing emails, special services).
- Performance of a contract – to fulfill our obligations under contracts with you (e.g. order fulfillment, service provision).
- Legal obligation – to comply with laws/regulations (e.g. health & safety, tax laws).
- Legitimate interests – such as improving our products/services, preventing fraud, securing our systems, provided that such interests are not overridden by your rights.
- Vital interests – in rare cases (e.g. to protect someone’s life).
5. Cookies & Tracking
We use cookies, web beacons, tracking pixels, and similar technologies to:
- Enable basic website functionality (session cookies).
- Monitor and analyze website performance and user behaviour (analytics cookies).
- Deliver targeted or relevant content (if permitted by your consent).
You can manage or disable cookies via your browser settings. Some parts of the website may not work properly if cookies are disabled.
6. How We Store & Protect Your Data
- Encryption of data in transit (HTTPS/TLS) and at rest where feasible.
- Access controls – only authorised personnel and service providers who need the data to perform their functions have access.
- Regular security reviews, penetration testing, and vulnerability assessments.
- Secure data backups.
- Security policies and procedures, staff training in data protection.
7. Data Sharing & Third-Parties
We may share your personal data with:
- Property developers, owners, or their appointed sales teams – to facilitate follow-up, viewing appointments, and sales or leasing processes for properties you have expressed interest in.
- Co-agents and authorised real estate negotiators – for collaborative sales or joint marketing activities.
- Service providers – such as web hosting, analytics, CRM, and digital advertising tools that help operate and improve our services.
- Regulatory authorities – where required by law or to protect our rights and comply with lawful requests.
All such parties are required to handle your data in compliance with applicable data protection regulations and for legitimate purposes only.
8. Cross-Border Transfers
If we transfer your personal data outside Malaysia (or EU, if applicable), we ensure adequate protection through applicable laws, Standard Contractual Clauses, or your explicit consent.
9. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected, taking into account legal, regulatory, tax, or accounting obligations. Typical retention periods include:
- Enquiry and contact records — up to 24 months after last contact.
- Transaction-related documents — as required by law, typically up to 7 years.
- Marketing subscription data — until you unsubscribe or withdraw consent.
10. Your Rights
You have the following rights under applicable data protection laws: access, correction, erasure, objection/restriction, withdrawal of consent, and the right to lodge a complaint with the Malaysian Personal Data Protection Department. To exercise these rights, please contact us through our website Contact Form.
11. Data Protection Enquiries
For any privacy-related questions or to exercise your data protection rights, please contact our appointed data protection representative via the website Contact Form. We will respond in accordance with applicable data protection laws.
12. Data Breach Notification
In the unlikely event of a data breach that compromises personal data, we will assess the breach, notify affected individuals where required, notify the relevant authority within the timeframe mandated by law, and take corrective actions.
13. Children & Minors
Our services and website are not directed to children under the age of 18. We do not knowingly collect personal data from minors without parental or guardian consent.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operations. We will revise the “Last Updated” date at the top and notify users of material changes.
15. Miscellaneous / Additional Provisions
- Language: This policy is written in English; if translated, the English version will prevail in case of discrepancies.
- Security Logging and Monitoring: We may log system access and monitor systems to prevent unauthorised access.
- Third-party Links and Partner Sites: Our website may link to property developers, listing portals, or other real estate partner websites. We are not responsible for their privacy practices or content.
- No Waiver: Failure to enforce any right or provision in this policy shall not constitute a waiver of such right.